What are the essential elements of a restaurant business plan?

By April 28, 2021 No Comments
How to Write a Business Plan eGuide. Learn how to prepare a business plan to increase restaurant business success. Fail to plan-plan to fail! Get Guide now!


Ingredient 1: Business


What are the essential elements of a restaurant business plan?


A business plan is like a road map.  Where am I now?  Where do I want to be in 18 months’ time?  How am I going to get there?  If you are intending to start a business you should plan from the beginning. Fail to plan-plan to fail.

Executive summary

An overview of all the information included in the Business Plan.

Business and Management

A description of the business enterprise, its name, structure and the owner’s skills and expertise.

Operations Plan

A description of systems involved in the day-to-day running of the business: How goods will be produced, who will perform what tasks, what procedures and policies will be implemented and how business performance will be monitored.

Marketing Plan

Details of the sales objectives and the marketing strategies used to achieve them. 

What will be sold, at what price, to whom, from where and how it will be promoted.

Financial Plan

An evaluation of the enterprise’s potential to make a profit. Where the money is coming from, where it is going to, is the balance positive or negative and how much money is required for the business to operate at a profit.


Discover the 6 essential elements of your restaurant business success.


For a low investment:

  • User-friendly eBook – How to Write a Business Plan
  • Online Workshop: Restaurant & Cafe Entrepreneurs:  ‘Open for Business’ for Hospitality Owners (8 evenings Tues and Thursday or 4 Saturdays) 


  • Webinar: Restaurant & Cafe Entrepreneurs: Hospitality Business Startup (1 evening)
  • BLOG articles
  • Monthly ‘Recipe for Success’ Newsletter
  • FAQs


4 Ingredients:

Business – keep within the law

Marketing – increase sales, make more profit

Operations – controls to save time and money

Ideas – keep your customers coming back



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