We will help you to 'Discover Your Market' at a time convenient to you and without breaking the bank!

Restaurant/Cafe Marketing Training

...celebrating over 20 years of hospitality management training.

Restaurant marketing plan. Discover your market with a restaurant marketing plan and stop wasting your marketing dollar. Get our marketing plan guide now!

Restaurant/Cafe Marketing Training

We will help you to ‘Discover Your Market’ at a time convenient to you and without breaking the bank!

You have a restaurant, cafe, coffee shop, catering business, but don’t know where to start marketing your business?

Restaurant/Cafe marketing – where to start 

A La Carte Training has produced ‘How to Discover Your Market’ eBook to provide you with the essential marketing skills to get your restaurant business known.

Do you know…

  • who your customers are and where to find them? Customers are the lifeblood of any business.
  • your pricing policy?  Is it consistent with your need to develop a required gross profit while meeting your customers’ expectations?  How will you react if a competitor changes their price?
  • whether you should promote your business on the basis of price, quality or service?  What image do you want to convey to your customers?  Why have you chosen the image you have?
  • who your competitors are and on what basis you will compete with them?  A business may choose to copy the competition or to create a distinct difference.
  • how to promote your business?  Media advertising does not have to be expensive.
  • if the success of your restaurant business will depend on one or two major clients?  Or will your products/services be in demand by a wide range of customers?
  • what factors are beyond your control that could affect the success of your restaurant business?

How did you do?  Be honest!  Did you answer NO to any of the above questions? Then download a copy of:

How to Discover Your Market eGuide for ONLY $19.95 

In other words, let us help you to get the most out of your marketing dollar. 

This eGuide is not a textbook, because it is very practical.  It has lots of examples, case studies, tips, and activities. Most importantly, for a very low investment, the eGuide is delivered online.  Therefore, you can access it from your computer at a time convenient to you.

How to Discover Your Market eGuide covers:

  • Market Research.  Why market research is important. For instance helps to answer the basic questions to be addressed to complete an industry, customer and competitive analysis
  • Situation analysis.  Why marketing strategy is important. Can firstly, identify a business’s strengths and weaknesses and secondly, evaluate opportunities and threats in the marketplace.
  • Marketing goals and objectives. How to understand marketing goals. These are most important for your business and above all how you will achieve them.
  • Market segmentation and target marketing.Why market segmentation is important.  There are certainly many factors to help you identify your target market.
  • Marketing Mix. The marketing mix consists of the 4Ps Product, Price, Place, and Promotion.  In other words, different marketing mixes are required for different market segments.  
  • Marketing Budget.  This covers for instance, how much you should spend on promotion.
  • Marketing results. These will above all monitor your marketing strategy to meet ever-changing customer needs.  

Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market. 

How to Discover Your Market eGuide for ONLY $19.95

Let us help you to get your business known.