The products of a restaurant basically consist of its tangible and intangible features. Its tangible or physical characteristics include the quality of foods and beverages produced and served. The intangible features of the product are those that satisfy the ‘feelings’ of the customer
RECIPE FOR SUCCESS INGREDIENT CARDS
Ingredient 2: Discover Your Market
Question:
What are the products of a restaurant?
Answer:
The products basically consist of tangible and intangible features.
Firstly, its tangible or physical characteristics include the quality of foods and beverages produced and served, the restaurant decor, table arrangements, menu design, portion sizes, etc.
Secondly, the intangible features of the product are those that satisfy the ‘feelings’ of the customer, the atmosphere of the restaurant, the image it wishes to portray, and the attitude of the waitstaff.
To your customers, your product is all of the features and benefits that they can enjoy from buying your goods or services.
Your product is not only the goods and services that your business offers but also includes:
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- the packaging of the product or service and
- people within your business and the service they give
- the processes that you have to make buying easier and more enjoyable.
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The product element is the customer’s entire experience of dealing with your food business from the quality of customer service that you give to the image, environment and facilities of your premises.
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