Why is it important to conduct a customer analysis?

By December 1, 2021 No Comments
Restaurant marketing plan. Discover your market with a restaurant marketing plan and stop wasting your marketing dollar. Get our marketing plan guide now!

It is important to conduct a customer analysis to find out who your customers will be and what they need, want and desire and then come up with a product or service at the right price and place and with the right service and quality to satisfy their needs. 


Ingredient 2: Marketing


Why is it important to conduct a customer analysis?


Only after you have a good idea of who these people are, can you make sensible decisions as to how you can best satisfy their demands.  

Do you know:

      • Who are your potential or existing customers?
      • Where are they?
      • Why do they buy your products or service
      • When do they buy them?
      • How do they buy them?  Through what channel?
      • How much will they buy?
      • How often will they buy?
      • How can you communicate with them?  What do they read or listen to?
      • What are they influenced by?
      • What are they prepared to pay? 
      • Do you know who your customers will be?  
      • Do you know their buying preferences?  
      • Are they young or middle-aged?  
      • Do you know their average incomes?  
      • Do they live in single-family dwellings or house boats?  
      • Are they male or female, children or adults?  
      • And if you don’t know, do you know how to find out?

This data provides a more than useful beginning position for you to consider your business as it lets you know what will be expected from your business, even before you start.

Want to learn why is it important to conduct a customer analysis? 

Download a copy of

How to Discover Your Market eGuide 

for ONLY $19.95 

Leave a Reply