Everything we do has an objective, even if we do not recognise it as such. Why do we go to a good restaurant for a meal? We may quickly say: ‘to satisfy our hunger’. But is that really your only objective?
RECIPE FOR SUCCESS INGREDIENT CARDS
Ingredient 2: Restaurant marketing
Question:
What are restaurant marketing objectives?
Answer:
Restaurant marketing objectives should be set for those areas that are directly and vitally linked to the survival of your business.
Let’s look at some typical business objectives:
- achieve a return on investment of 20% by 30 June 20…
- increase sales from 2000 customers per month to 3000 customers per/mth by June 20…
Once you have worked out what your goal and objectives are you can then work out how you will achieve them.
Example:
Marketing Goal
Reposition lunchtimes to attract more customers.
Marketing Objectives
Increase lunchtime customers by 20% over the coming year.
Marketing Tools
- Advertisements
- Websites
- e-newsletter
- Menu
- Signage
- Survey and competition winners get a free dinner for six people.
Action:
Want to learn more about restaurant marketing objectives?
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