RECIPE FOR SUCCESS INGREDIENT CARDS
Ingredient 2: Marketing
Question:
What are marketing goals and objectives?
Answer:
Marketing Goals
There is a wide range of promotional activities which can be undertaken to achieve your marketing goals. It is important to plan ahead to know how much to spend and the best time to spend it.
Once you have worked out what your goals are you can then work out how you will achieve them.
Marketing Objectives
The objectives you set for your business must be as specific as you can make them. If they cannot be expressed in quantifiable terms they will be more difficult to measure so that you know when you have attained them.
Let’s look at some typical business objectives:
- achieve a return on investment of 20% by 30 June 20…
- increase sales from 2000 customers per month to 3000 customers per/mth by June 20…
- educate all employees on the importance of marketing before 31 October 20…
Marketing Goals and Objectives Example – ABC Restaurant
Marketing Goal
- Reposition lunchtime to attract more customers
Marketing Objective
- Increase lunchtime customers by 20% over the coming year
Marketing Tools
- Advertisements
- Websites
- e-newsletter
- Menu
- Signage
- Survey and competition winners get a free dinner for six people.
Marketing Goals and Objectives
Everything we do has goals and objectives, even if we do not recognise it as such. Why do we go to a good restaurant for a meal? We may quickly say: ‘to satisfy our hunger’. But is that really your only objective? Surely there are many other ways we could accomplish just that! It is one of the objectives, true, but there are other criteria by which we decide where, when, and how we will accomplish as many of our objectives as possible.
Want to know more about marketing goals and objectives?
For a very low investment, why not purchase a copy of
“How to Discover Your Market” eGuide.
and get your food business known.
Method:
For a low investment:
- User-friendly eGuide – How to Discover Your Market
- eventbrite.com Online Event: Restaurant, Cafe, Catering MARKETING (2 evenings)
Free:
- eventbrite.com Webinar: Restaurant, Cafe, Catering & Cafe STARTUP (1 evening: Overview)
- Monthly ‘Recipe for Success’ Newsletter
- BLOG Article
- FAQs
RECIPE FOR SUCCESS
4 Ingredients:
Business – keep within the law
Marketing – increase sales, make more profit
Operations – controls to save time and money
Ideas – keep your customers coming back
