Restaurant and Catering Marketing
The better known you and your products become, the better it will be for your business.
If potential customers have heard your name before or read about you in the local paper, they will be much more receptive when you approach them for business or when they see your products on sale.
There are a number of things you can do to try and build up awareness. Your local newspaper may be interested in doing a story on you when you first start-up and if you are clever you may be able to get them to do follow-up stories whenever you do something of particular local interest. The local radio station might also be persuaded to interview you, and if this works well they could always invite you back to do a longer talk.
Press Release
A press release is quite easy to write. Stick to the facts and write them out in a clear and logical fashion with the most interesting points first. Make sure you have your contact details at the top and then type the words PRESS RELEASE in capitals. Follow this with a headline outlining the contents of the release.
This simple press release will act as a guide:
PRESS RELEASE
New Range of Home Cooked Frozen Foods
A new range of home-cooked frozen foods by Sally Smith of ABC Caterers went on sale in January this year.
Sold under ABC Caterers brand name, the range includes a choice of starters, main courses and desserts which are suitable both for quick family meals and for simple entertaining. Dishes include (list some of your favourite dishes). Costs range from $………to $……….
Everything is prepared, cooked and frozen on the premises and only the finest and freshest ingredients are used. The dishes are all packed in single-portion packs which makes them particularly useful for people living alone.
Orders can be placed by telephone and collected between 11.00 am and 6.00 pm Monday to Friday and 10.00 am to 1.00 pm Saturday. Orders over $100 can be delivered free of charge in the local area.
ENDS
A press release should be accompanied by any literature you may have.
Restaurant and Catering Marketing
Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market.
Want to know more about restaurant and catering marketing?
For a very low investment, why not purchase a copy of:
‘How to Discover Your Market’ eGuide
You could have the best business idea in the world, but it won’t get off the ground unless word gets out.
