6 Elements of Your Marketing Plan
If you browse through a dozen business books, you’re likely to find a dozen different formats for creating a written marketing plan. For smaller businesses, the following format works well.
Introduction
Start with an engaging introduction that explains who you are, what you’re selling and what it is that makes your business different.
Target market
Who are you selling to? Is your typical customer young couples, retirees, family?
Competitive analysis
In this part of your marketing plan, you describe who your competitors are and how you compare against them.
Sales targets
How much are you going to sell? When? Who are you going to sell to? What will be your pricing policy?
Marketing strategies
Setting sales targets is all very well, but what marketing strategies do you intend to put in place to support these targets?
Review process
In the perfect world, a marketing plan concludes by explaining how you plan to monitor your sales results and tweak sales targets and strategies along the way if necessary.
Restaurant Marketing Plan
Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market.
Want to know more about the restaurant marketing plan?
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‘How to Discover Your Market’ eGuide
You could have the best business idea in the world, but it won’t get off the ground unless word gets out.
