Marketing

Your Business Card Into A Top Marketing Tool

By April 20, 2020 No Comments
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How To Turn Your Business Card Into A Top Marketing Tool

The necessary components of all good business cards.

Business cards come in three types: inadequate, good and enhanced cards that serve as a marketing tool.  An adequate business card is short on information.  A Survey of 600 cards revealed that 42% did not state the nature of the business and one in every six cards gave no other clues.

Here are the nine essential components of all good business cards.  The following information should be printed on the front of every card so that it’s visible when stored in a cardholder.

1. Given name and surname

According to a survey, 20% did not include any name and 2% no surname.

2. Title

Forty-nine percent had no title. 

3. Name of business

Every card must display the business name.

4. Type of business

Always state your business on your card. 

5. Telephone number/s

Business and mobile telephone numbers, plus STD code, which 32% do not.  Highlight the main number in bold.  This suggests the number which is most likely to reach you during business hours.

6. Postal address

The postal address should be written in full.  Five percent give no address, 3% printed the address on the back, 34% did not include their state and 3% no postcode.

7. Street address

Depending on your type of business, if the postal address is clearly displayed, the street address is not always necessary.  When it is included it should be included in full, including suburb, state and postcode – even though these will already have accompanied the postal address.

8. Website address/email address

Important to include in this technology age.

9. The company logo

Summary

Not everyone will want their business card to be a comprehensive marketing tool.  But everyone needs a business card which follows the model of name, title, company name, the company’s line of business and complete contact details.

A significant percentage of business cards are missing at least one important piece of information.  This is usually the company’s line of business or the STD code.

The potential of the business card as a marketing tool is largely untapped.  It is, therefore, an easy area in which to make your mark.

Restaurant marketing where to start? 

Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market. 

Want to know more about restaurant marketing? For a very low investment why not purchase a copy of:

How to Discover Your Market’ eBook and

let us help you to get the most out of your marketing dollar.

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