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7 Restaurant Marketing Tips

By June 6, 2019 October 2nd, 2019 No Comments
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7  restaurant marketing tips

Learn the 7 restaurant marketing tips to stop wasting your marketing dollar and get your restaurant business known.

Dining has become one of the most common forms of entertainment.  People are dining out more than ever.  Here is a list of some of the tactics that restaurants are using.

1. Web and interactive marketing

  • Over the past few years, the use of Web and interactive marketing has increased drastically.  This trend is only going to keep growing as restaurants take advantage of search engine optimisation tools.  Blogging, Podcasts and YouTube video posts are other popular Web marketing tools. 

2. More viral campaigns

  • Word-of-mouth and stories will be a big part of restaurant public relations.  When Starbucks sent a car around the city with a coffee cup stuck on the roof this campaign not only created a buzz around town but also received plenty of media coverage, both locally and nationally.

3. Increased PR budgets

  • Mass-media advertising is becoming less effective for many smaller restaurants because they can’t compete with the larger chains.  As a result, many will start dedicating more of their marketing budget toward public relations.

4. Niche marketing

  • Many restaurants will be catering to different demographics (eg family) and offering a variety of menu choices.

5. Marketing to those who eat at home

  • Many families are looking for ways to eat together at the dinner table but just don’t have the time to create a home-cooked meal.  As a result, restaurants will be catering to this segment by offering pick up, catering, delivery, meal-assembly services, and other time-saving home-meal replacement options.

6. Limited-time offers

  • Keep an eye out for limited-time offers featuring bolder flavours and ethnic influences.  As the trend toward authentic and ethnic cuisine grows, many restaurants will be experimenting with new menu items and will encourage guests to try them through limited-time offers and special promotions.

7. Brands with more personality

  • As consumers look to dining as a form of entertainment more and more restaurants will strive to provide an experience for guests, not just a meal.  

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